Tourism Bureau holds Dallas and Los Angeles roadshows

The St. Maarten Tourism Bureau said it held promotional roadshows in Dallas, Texas, and Los Angeles, California, as it seeks to reach American travel professionals, media representatives and potential tourism partners beyond its established US markets.

According to the bureau, the events introduced participants to St. Maarten’s tourism offerings and created direct contact with travel advisers and other industry representatives. The United States is St. Maarten’s primary tourism source market, the bureau said.

Diamond PR, the bureau’s United States public relations and marketing agency, supported the roadshows. STB said it used the events to explore future tourism business, including possible airlift and promotional cooperation.

The bureau did not announce new airline routes or commitments from the Dallas event. It also announced no production agreements or partnerships following its Los Angeles activities.